![]() There are four different types of hashtags you might use for your business: Instead, it’s important to choose the right hashtags for your business to help you reach and engage with your audience. Technically, you can make anything into a hashtag–all you have to do is #add #the #hash #sign and make sure not to leave a space between your #hash tag (because the social platform will only track the tag directly after the hash sign).īut, adding too many hashtags is ineffective and will make your social media posts look spammy. In fact, Instagram posts with hashtags get an average 12% more engagement than those without hashtags. And that can help you not only get new followers but increase engagement with your posts. When a hashtag falls into a broad category, you become visible to people who may not be current fans or followers of your business – but who might be interested after seeing your post with similar hashtags. They could search #austinphotographer on Instagram to easily find that information from photographers using that hashtag.īy using and engaging with hashtags that are relevant to your industry, location, or custom to your business, you can join in on current discussions and encourage others to get involved in the conversation as well. ![]() ![]() Help you get found by a relevant, interested audienceīecause hashtags allow you to categorize social media content by sorting it by topic or interest, it makes your content more easily discoverable, as people with an interest in those topics can search the relevant hashtags and find your posts.įor example, when looking for a wedding photographer, a couple might want to see examples from local photographers to get a sense of their styles and who would be a good fit for their wedding. They may seem silly or arbitrary, but the reality is that using hashtags can give your business a real boost on social media.Ĭonsider these big benefits of using hashtags for your business: 1. You might wonder why you should think about a hashtag marketing strategy in the first place. Benefits of using hashtags for your business You can use hashtags on pretty much any social media channel, but they tend to be most popular on Instagram and Twitter, although people and businesses still use them on LinkedIn, Facebook, YouTube, and TikTok. That makes it very easy to track the content and all related posts. The hash sign turns the word or phrase into a metadata tag, which automatically groups all posts containing that hashtag together on that channel. ![]() A hashtag is a word or phrase that has the hash sign (#) in front of it. In an effort to make sure you’re using hashtags for your business to boost your social media marketing, we’ve created this comprehensive guide including over 335 hashtags – broken down by industry – with ideas and examples on how to use business hashtags to engage your audience, reach new users, and take your social media game to the next level. If you don’t know where to start, that is. So simple, yet so surprisingly complicated. ![]()
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